Interesting …
Since 2004, Target stores banned the Salvation Army ringers at their entrances, stating “We have had an increasing number of solicitation inquiries from non-profit and other groups. To be fair and consistent across the board, we’re making the no-solicitation policy firm.” Initially, a lot of people were unhappy and it made news for about a day or so. Since then, not much has been mentioned. How has this hurt fundraising for the Salvation Army?
In 2003 (the last year Target allowed the ringers), they raised $8 million outside Target stores nationwide. This year, target donated $1 million to the Salvation Army (I wonder if this means they must donate to other non-profits “to be fair and consistent across the board?”). The difference this year alone is $7 million.
More impressive to me though, is the Salvation Army’s responsea at the time. “Target’s been a real generous donor to us in the past,” Jena Hubbard, spokeswoman for the organization’s Northwest Division, said. “We recognize it’s a privilege to stand outside people’s doors. We’re grateful for their support in the past.”
I did some reading on Target. They’re actually one of the more generous Fortune 500 companies. They give a lot to the communities they’re in, housing projects, childrens hospitals, etc.
But to say that they cut the Salvation Army bell ringers “to be fair and consistent across the board” is lawyer-speak. They did it so shoppers could go in and out of Target stores without “being distracted” by the true Christmas spirit. Giving. Not giving to your girlfriend, or your husband, or your kids. But giving to those who are truly in need.
While I respect what Target does in American communities, I don’t like their decision to cut the bell ringers. And I dislike even more their excuse for doing so. That’s just my two cents.